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BOSTON World Wrestling Entertainment this week launches a trade campaign for its WWE 24/7 SVOD service that promotes its first foray into the digital cable realm. The client spends about $10 million annually on ads.
The trade campaign, developed by Red Tettemer in Philadelphia, emphasizes how WWE 24/7 puts WWE’s full resources to work for the cable industry to increase digital subscriptions, reduce churn and help cable operators make more money, as well as increase customer satisfaction, according to the client in Stamford, Conn.
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