Wrestling Federation Preps Trade Campaign

BOSTON World Wrestling Entertainment this week launches a trade campaign for its WWE 24/7 SVOD service that promotes its first foray into the digital cable realm. The client spends about $10 million annually on ads.

The trade campaign, developed by Red Tettemer in Philadelphia, emphasizes how WWE 24/7 puts WWE’s full resources to work for the cable industry to increase digital subscriptions, reduce churn and help cable operators make more money, as well as increase customer satisfaction, according to the client in Stamford, Conn.

Print ads place WWE superstars of yesterday and today in typical cable company settings discussing the merits of WWE 24/7 and promoting its commitment to the industry.

“We think this approach will lend itself to distinctive ads that have a sense of humor and emotion, very similar to the hallmarks of our WWE brand,” said Peter Clifford, vice president of WWE affiliate sales, in a statement. “The ads get across the point that WWE knows the cable industry, and has the marketing strength and programming available to kick-start SVOD just as we built the pay-per-view industry.”

Ads will run in Multichannel News and Broadcasting & Cable.