Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Contacts Long List for Its Creative Account
ATLANTA-After sifting through “too many” agency pitch packages for two months, Wrangler Jeans Company has mailed requests for proposals to approximately 35 shops for the creative portion of its advertising account.
The $29 million account (per Competitive Media Reporting’s latest figures) had been at The Martin Agency, Richmond, Va., for the last 10 years. In April, the agency and client issued a joint statement saying they were splitting over differences in the creative direction of the various Wrangler brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in