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Wrangler Jeans in Greensboro, N.C., has reduced the number of candidates in its search to replace The Martin Agency and is pursuing a review strategy that will likely lead to a pair of assignments on the $29 million business.
Two review teams are each considering five shops, culled from an initial list of 35, for the Western wear and mass market accounts.
Marc Clift, Wrangler’s general manager of marketing, said it was possible that a contender could appear on both lists and ultimately win the entire business, but “the needs are different .
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