Wrangler Cuts to Fit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Wrangler Jeans is still culling responses to its request for proposal to find a new creative shop to replace The Martin Agency of Richmond, Va., but expects to have a short list for its $29 million business by the end of the month.
“We are making good progress . . . but I don’t think we’ll have a cut for another week to 10 days,” said Marc Clift, general manager of marketing for the Greensboro, N.C.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in