WPP Shops Back Red Cross Blood Drive

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK The American Red Cross launches its largest blood drive effort this week through an integrated campaign from WPP Group agencies OgilvyOne, Ogilvy PR and UniWorld Group.

The budget is estimated at $20 million and the ads carry the organization’s familiar “Together, we can save a life” tagline.

OgilvyOne, the relationship marketing arm of Ogilvy & Mather in New York, has created marketing materials that include TV and print ads, posters, mailers, appointment cards, brochures, payroll stuffers, banners and outdoor executions.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in