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WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and Retail First which have been working on behalf of Ford for over nine years.
WPP first rolled out Team Detroit in 2007, combining client teams at JWT, Y&R, Wunderman, Ogilvy and Mindshare to form a single agency dedicated to Ford, one of WPP's biggest clients. In recent years, Blue Hive has been the agency name used to establish business operations outside the U.S.,
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