Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK WPP Group today named Carl Hartman, director of integration at Mediaedge:cia, to oversee management of key global client Kimberly-Clark.
At least four WPP shops — JWT, Ogilvy & Mather, MindShare and Kantar Media Research — work for the client in various capacities worldwide, and WPP said that its agencies handle brands representing 80 percent of the client’s total global marketing spend.
“This role will help us to best leverage our partnership with WPP agencies and get the most from our strong relationships with all the operating company we work with,” said Tony Palmer, chief marketing officer at Kimberly-Clark, whose core brands include Scott, Kleenex, Huggies and Kotex.
The Irving, Texas-based company’s “advertising spending” totaled $470 million last year, according to its annual report.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in