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NEW YORK WPP Group has invested $3 million in online videogame company WildTangent.
The holding company joined five venture capital firms in the $13 million round of funding. Redmond, Wash.-based WildTangent plans to use the cash to expand its ad-supported game network.
WildTangent has shifted its business model: instead of creating advergames, it now acts as a distributor of online amusements. Its “virtual console” is bundled with more than 85 percent of PCs sold in North America, according to the company.
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