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NEW YORK WPP Group’s Mediaedge:cia has brought U.K. marketing consultancy OHAL stateside as an additional resource for clients seeking greater analytical and economic modeling for their media buys.
OHAL launches its New York office today with a team of 11 staffers led by Joe Abruzzo, a managing partner of Mediaedge:cia and a member of OHAL’s board. Abruzzo is also responsible for the operations of the agency’s MediaLab research unit. OHAL frequently provides tools and services to MediaLab.
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