WPP Is in a Deal-Making Mood: Rosy Finances Fueling Moves, Analysts Say

WPP Group plc, buoyed by improved financial results, is stepping up its merger and acquisition activities.
The London-based owner of Ogilvy & Mather and J. Walter Thompson is currently working on several different deals, leading some observers to predict a stepped-up pace of acquisitions by WPP chief executive Martin Sorrell after a relatively quiet period during the past few years.
Late last week, WPP inked a letter of intent to acquire a minority interest in IGM SA, a holding company that owns the media research business of IBOPE Pesquisa de Midia Ltda.