WPP, Cordiant Reach Accord

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK WPP Group on Thursday said it has reached an agreement to purchase troubled rival Cordiant Communica-
tions Group. WPP said it will make a share offering of approximately $170 million to fund the acquisition.

CCG shareholders will receive about 2.4 pence per share; the total cost of the acquisition is 266 million pounds, or approximtaley $445 million, based on the current rate of exchange.

Pending

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in