WPP Completes Berlin Cameron Acquisition

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK — WPP has acquired Berlin Cameron & Partners, the London-based holding company said today. The New York agency will be the hub of the Red Cell agency network, as expected [Adweek, Dec. 3]. Andy Berlin, chairman of Berlin Cameron, will become co-chief executive and chief creative officer of Red Cell. Lee Daley, previously evp, chief strategy officer of McCann Erickson in Europe, has been named co-chief executive and chief strategy officer of Red Cell.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in