Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Without warning, the discussion at WPP's annual meeting in Dublin on Thursday suddenly turned to prophecies of end times—end times, that is, for marketing. While discussing numbers that signal an economic rebound for the company, WPP Chairman Philip Lader launched into a surprising attack on those who, he says, are making silly predictions about doomsday for marketing.
Lader set out to defy the “doomsters” in rather vague comments to shareholders regarding apparent forecasts made about the future of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in