Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK WPP Group has continued its addition of interactive assets, completing its acquisition of Canadian digital shop Blast Radius.
The holding company is aligning Blast Radius with marketing services network Wunderman. Blast Radius specializes in building Web sites and interactive experiences for clients like Nike, Whirlpool and Electronic Arts.
“The shift of dollars that is into that channel is accelerating,” said Daniel Morel, Wunderman’s CEO. “We need to acquire additional bulk to service our clients in that channel.”
Terms
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in