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NEW YORK WPP Group made another move to bulk up its digital capabilities with the purchase of interactive shop Schematic.
The Los Angeles-based agency employs about 275 people and works for clients like Disney and NBC Universal. It has offices in New York, Boston, Atlanta and Costa Rica, handling creative, strategy and technology development.
Financial terms of the deal were not disclosed.
Eight-year-old Schematic will remain an independent entity, operating as part of WPP Digital, but the holding company plans to align it closely with its media buying and planning arm GroupM, home to MediaCom, Mediaedge:cia, MediaCom and Maxus.
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