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NEW YORK Yankelovich Holdings, a U.S. consumer trends and lifestyle research business, will merge with WPP Group’s Henley Centre HeadlightVision, the companies said today.
Henley Centre is a consumer trends and futures research and consultancy business and a unit of Kantar, WPP’s information, insight and consultancy division.
Sian Davies, CEO of Henley Centre, will assume leadership of the integrated business. J. Walker Smith remains president of Yankelovich, and Steve Bodhaine and Kevin Brown continue as president of the Segmentation Co.
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