WPP Acquires Yankelovich

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NEW YORK Yankelovich Holdings, a U.S. consumer trends and lifestyle research business, will merge with WPP Group’s Henley Centre HeadlightVision, the companies said today.

Henley Centre is a consumer trends and futures research and consultancy business and a unit of Kantar, WPP’s information, insight and consultancy division.

Sian Davies, CEO of Henley Centre, will assume leadership of the integrated business.

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