Would You Tweet for These Flip-Flops?

Old Navy, Nike, Westin Hotels dole out freebies for social chatter

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of experiential advertising is simply a short-term marketing ploy.

Old Navy on Sunday wrapped up its second rollout of Twitter-enabled vending machines in Japan that dispense free flip-flops in exchange for sending a tweet from a kiosk. Earlier this summer, the retailer used 28 machines in New York, Los Angeles and San Francisco leading up to a summer sale.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in