Would You Drink This New Cadbury Creme Egg Beer?

The chocolate brand has formed an unlikely partnership with a craft brewer

To celebrate its 50th anniversary, Cadbury Creme Egg is releasing a limited-edition craft beer. Cadbury / Elvis

LONDON—Cadbury Creme Egg, with its syrupy goo, is a treat best enjoyed by people with a serious sweet tooth—but now beer fans with a penchant for unusual flavor combinations can get in on the action, too, thanks to the creation of a new Creme Egg beer.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.