Would You Drink This New Cadbury Creme Egg Beer?

The chocolate brand has formed an unlikely partnership with a craft brewer

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LONDON—Cadbury Creme Egg, with its syrupy goo, is a treat best enjoyed by people with a serious sweet tooth—but now beer fans with a penchant for unusual flavor combinations can get in on the action, too, thanks to the creation of a new Creme Egg beer.

The Mondelez-owned brand, with the help of agency Elvis, has collaborated with beer brand Goose Island to create Golden Goo-Beer-Lee Creme Stout.

The name is a reference to its own “Golden Goobilee,” a season-long celebration of the brand’s 50th birthday, which kicked off at the beginning of this year.



It’s the brand’s first beer partnership.
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