Would You Buy a Bracelet With Water From Mount Everest in It?

Like many entrepreneurs, Steven Izen says that what keeps him up at night is the possibility someone is working harder than he is. Still, the fast-moving founder spent three years finding the right earthly elements—water from Mount Everest, mud from the Dead Sea—as the foundation for his balance brand Lokai. The inspiration came from his grandfather, himself an entrepreneur, who was diagnosed with Alzheimer’s disease. In this week’s episode of I’m With the Brand, Izen tells us how he built Lokai and discusses his top marketing tools and how he plans to make balance an important part of our daily diet.