Worldwide Ad Spend Expected To Grow 6%

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Worldwide ad spending will maintain a 6 percent growth rate for the next two years, climbing to $427 billion in 2006 and to $451 billion in 2007, according to Publicis Groupe’s ZenithOptimedia. That’s slightly better than the 4.8 percent growth to $403.6 billion that the agency estimates for full-year 2005.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in