Worldspan Seeks Separate Advertising, PR Help

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Worldspan, a computer reservation system that provides online information for travel service providers like Priceline.com, is conducting separate agency searches for advertising and public relations partners.
The ad review is being led by Chicago consultant Melba Graffaus and Bob Kardie, president of Point of Vision Design Group in Atlanta.
Point of Vision has worked for Worldspan as its design resource since 1996 and “will help bring on the right advertising agency as the fulfillment of the rest of a well-rounded creative team,” Kardie said.

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