'World's Biggest Coconut' Stunt Brings Giant Inflatable Fruit and Icy Drinks to Parched Texans

Vita Coco, known for its unconventional marketing, debuts a show-stopping family-friendly weekend event

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Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a “colossal coconut pop-up” stocked with icy cold beverages in the middle of a triple-digit Texas heat wave.

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