The World’s Best Commercials, 2010-11

Every Gold Lion winner in Film and Film Craft from Cannes

In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with four campaigns of more than one spot. We hadn't seen several of these before this week. They're all worth watching. 

  1. Nike, "Write the Future"

    Click here to view

    AGENCY: Wieden + Kennedy, Amsterdam

    AGENCY: Work Post, London

    COUNTRY: The Netherlands

    AWARDS: Film Grand Prix, Film Craft Gold Lion

  2. Puma, "After Hours Athlete"

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    AGENCY: Droga5, New York

    AGENCY: Smuggler, Hollywood

    COUNTRY: USA

    AWARDS: Film Craft Grand Prix, Film Gold Lion

  3. Scope, "See the Person"

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    AGENCY: Leo Burnett, Melbourne

    COUNTRY: Australia

    AWARDS: Grand Prix for Good, Film Gold Lion

  4. Chrysler, "Born of Fire"

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    AGENCY: Wieden + Kennedy, Portland, Ore.

    AGENCY: Serial Pictures, New York

    COUNTRY: USA

    AWARDS: Film Gold Lion, Film Craft Gold Lion

  5. Heineken, "The Entrance"

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    AGENCY: Wieden + Kennedy, Amsterdam

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    AGENCY: Sonny, London

    COUNTRY: The Netherlands

    AWARDS: Film Gold Lion, Film Craft Gold Lion

  6. Volkswagen, "The Force"

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    AGENCY: Deutsch, Los Angeles

    COUNTRY: USA

    AWARD: Film Gold Lion

  7. Carlton Draught, "Slo Mo"

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    AGENCY: Clemenger BBDO, Melbourne

    COUNTRY: Australia

    AWARD: Film Gold Lion

  8. H2Oh!, "Braids"

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    AGENCY: BBDO, Buenos Aires

    COUNTRY: Argentina

    AWARD: Film Gold Lion

  9. AMIS Insurance, "Office"

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    AGENCY: Ogilvy, Mexico

    COUNTRY: Mexico

    AWARD: Film Gold Lion

  10. Deep Silver, "Dead Island Trailer"

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    AGENCY: Deep Silver, Planegg Munich

    COUNTRY: Germany

    AWARD: Film Gold Lion

After the jump: Google, Axe, Skittles, and more.

  1. Google Chrome, "Speed Tests"

    Click here to view

    AGENCY: BBH, New York

    COUNTRY: USA

    AWARD: Film Gold Lion

  2. Axe Full Control campaign (4 spots)

    "Premature Perspiration"

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    AGENCY: Ponce, Buenos Aires

    COUNTRY: Argentina

    AWARD: Film Gold Lion

    (The three other spots in this campaign so far are not available with English voiceovers or subtitles.)

  3. Otrivin Nasal Spray campaign (2 spots)

    "Classroom Craft"

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    "Shoe Laces"

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    AGENCY: Saatchi & Saatchi, Carouge

    COUNTRY: Switzerland

    AWARD: Film Gold Lion

  4. Skittles campaign (3 spots)

    "Cage Cop"

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    "Hitchhiker"

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    "Cat"

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    AGENCY: BBDO, Toronto

    COUNTRY: Canada

    AWARD: Film Gold Lion

  5. Google, Demo Slam campaign (5 spots)

    "Chubby Bunny"

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    "Realtime Karaoke"

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    "Extra Spicy"

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    "Route 66"

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    "Rushmore"

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    AGENCY: Johannes Leonardo, New York

    COUNTRY: USA

    AWARD: Film Gold Lion

  6. India Ministry of Railways, "Train"

    Click here to view

    AGENCY: Ogilvy & Mather, Mumbai

    COUNTRY: India

    AWARD: Film Craft Gold Lion

  7. NTT Docomo, "Xylophone"