The World’s 17 Best Print Campaigns of 2013-14

The Grand Prix and gold Lion winners from Cannes

With the 2014 Cannes Lions festival now over, we're going to spend a few days recapping some of the winners you might not have seen. We're going to start with the top print advertising—the 17 campaigns (60 ads in total) that won Grand Prix or gold Lion awards in the Press Lions category. Let us know which work you thought was the best this year.

 

• Client: Harvey Nichols

Agency: adam&eveDDB, London

Grand Prix Campaign

Clean, simple ads for nicely packaged but ultimately cheap and pathetic holiday gifts that Harvey Nichols actually sold online and in stores this past holiday, as a way for you to save some money and #SpendItOnYourself.

 

• Client: Shanghai General Motors / Buick

Agency: Lowe China, Shanghai, China

Gold Lion Campaign

This campaign featured real people who'd been injured by reckless drivers. They stood in the street and held up the exact signs those drivers had ignored. "Signs are there for a reason," said the tagline.

 

• Client: Bayer Brasil / Cafiaspirin

Agency: AlmapBBDO São Paulo, Brazil

Gold Lion Campaign

Everyone in these stressful ads, delightfully color coded, has a headache. But the real pressure is on the guys in red, who need extra strength headache medication, while everyone in green just needs regular strength.

 

• Client: Procter & Gamble / Duracell

Agency: Grey Worldwide, Mumbai, India

Gold Lion Campaign

Long copy is very much alive and put to nefarious use in these bravely dystopian ads, narrated by characters tormented by battery-powered devices—a child's toy, a remote control, a camera—that might be better off if the batteries died.

 

• Client: PHD Bikes / Harley Davidson

Agency: Y&R, Prague, Czech Republic

2 Gold Lions Campaign

"During the Second World War, Czech riders dismantled their bikes and hid them amongst household objects so they wouldn't be confiscated and used to continue fueling the Nazi war machine. These 'parted out' bikes became symbols of hope that one day freedom would prevail and they could be put back together to reclaim their rightful home—the open road." These ads used that piece of historical trivia to stylish effect.

 

• Client: CVV / Emotional Support Hotline

Agency: Leo Burnett Tailor Made, São Paulo, Brazil

Gold Lion Campaign

This campaign took suicide notes and rearranged the words to make them mean the opposite. The tagline is: "Inside every suicide is someone who wants to live."

 

• Client: Jeep

Agency: Leo Burnett, Paris

Gold Lion Campaign

Jeep advertised its free-roaming ethos with images of animals which, when flipped, became different animals. "See whatever you want to see," said the tagline.

 

• Client: Intralot / La Tinka

Agency: Publicis, Lima, Peru

Gold Lion Campaign

These clever lottery ads showed how your role in certain life scenes would change after a big win. For example, you're no longer driving the limo—you're riding in it.

 

• Client: McDonald's Austria

Agency: DDB Tribal, Wien, Austria

Gold Lion Campaign

Prickly. Fragile. Explosive. Your mood in the morning can be unpredictable, but McDonald's is there to help you through it.

 

• Client: Unilever / Omo

Agency: Lowe Vietnam, Ho Chi Minh City

Gold Lion Campaign

Virtual fun just doesn't stack up to getting down and dirty in the real world, according to these ads for laundry detergent, themed "Dirt is good."

 

• Client: Museum National D'histoire Naturelle / Parc Zoologique De Paris

Agency: Publicis Conseil, Paris

Gold Lion Campaign

The only wild animals in Paris recently were the statues, as the zoo underwent renovations. But the real animals are back, and mingling with their motionless cousins, in these ads for the re-opening.

 

• Client: Penguin Group China

Agency: Y&R, Beijing

Gold Lion Campaign

Penguins holding microphone booms crash scenes from literature in these ads for new Penguin audiobook versions of the classics.

 

• Client: Volkswagen

Agency: DDB, Mexico City

Gold Lion Campaign

Getting from one place to another is fun in these playful, product-free ads for the Polo GTI.

 

• Client: Rothammer

Agency: Prolam Y&R Santiago, Chile

Gold Lion Campaign

"When love is born, a friend dies," said these guy-friendly beer ads, showing mates mourning buddies who've fallen for girls and have less time for drinking.

 

• Client: Starco Fashion Group / Woz Footwear

Agency: Y&R, Dubai

Gold Lion Campaign

Woz shoes make people envious, and the range of their insults can be impressive.

 

• Client: Zwilling J. A. Henckels

Agency: Herezie, Paris

Gold Lion Campaign

Sliced food makes the shape of the high-end knives that cut it in this artful campaign.

 

• Client: Amnesty International / Portraits Against Oblivion | Andres Bellizzi

Agency: Lowe Ginkgo, Montevideo, Uruguay

Gold Lion

The agency's annual report about human rights in Uruguay featured photos of people who are missing, likely at the hands of the military dictatorship. When exposed to light, the photos gradually disappeared and were replaced by the person's name, date of disappearance and the message: "Fight against oblivion. amnistia.org.uy/informe."