Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
World Kitchen is ex pected to award advertising duties on three of its brands to Minneapolis agencies Martin/Williams and Car michael Lynch, sources said.
The company is awarding the accounts following a review involving several undisclosed agencies weeks after filing for Chapter 11 bankruptcy.
Martin/Williams, headed by president Steve Collins, will handle the Elmira, N.Y., company’s Corelle dinnerware and Pyrex bakeware and cookware brands. Carmichael Lynch, under president John Colasanti, will handle the Chicago Cutlery brand, sources said.
The company is expected to spend $5-10 million on advertising for those three brands next year, according to sources.
Pedone & Partners, New York, will continue to handle World Kitchen’s cornerstone Corningware brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in