A World That Hates Airlines Doesn’t Hate Delta, Thanks in Part to This Marketer

Adweek’s 2015 Brand Genius winner for travel

In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the usual griping about late flights, missed connections and tiny, uncomfortable seats in coach. According to the American Consumer Satisfaction Index, in fact, airlines are among the most despised businesses in the country.