Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you’ll noticed that “green” is no longer only the favorite color of environmental groups. “Green” has become “mainstream” and turned into a big business.
The National Marketing Institute estimates that consumers with environmental concerns represent more than $230 billion in spending power. Companies across the spectrum recognize that consumers want to support businesses they perceive as environmentally conscious.