World Cup Emergency Hotline Launches to Keep Soccer Fans Informed

The brand campaign will raise awareness of the UK publication The Athletic

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Soccer fans will have access to an emergency hotline launched during the World Cup to provide them with statistics about their teams in a brand-raising initiative for insights publication The Athletic.

Created by communication consultancy Harbour, the awareness-raising drive for the publisher aims to promote The Athletic as a source of insight and knowledge of the game.

Featuring the publication’s football experts, the hotline will run throughout the tournament until Friday for die-hard soccer fans and World Cup viewers to turn to for information, statistics, data and news.



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