Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
(RED) is turning the virtual and physical world red today for World AIDS Day. The effort is part of a new public awareness campaign about eliminating mother-to-child transmission of HIV and generating support for the goal of an AIDS-free generation by 2015.
The campaign, “The AIDS Free Generation is Due in 2015,” kicked off yesterday evening with (RED) co-founder Bono turning the Sydney Opera House and Sydney Harbour Bridge red, the first of more than 80 landmarks in 13 countries that will take part, including the London Eye, the Empire State Building and Los Angeles International Airport.
Online,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in