Workwear Maker Launches Latino Effort

CHICAGO Perich + Partners has created a Hispanic marketing campaign for Carhartt, a manufacturer of premium workwear.

The campaign, which launches in Denver and Chicago in October, is designed to educate the Hispanic consumer and promote the brand, agency executives said.

The Ann Arbor, Mich., shop created billboards to be posted in Latino neighborhoods and radio ads that will air on Hispanic stations. Key retailers will also carry in-store marketing materials for the Detroit-based client.

Spending on the campaign was not disclosed.