Chalk up another rendezvous for the Bel Age Hotel, often the site of meetings, chance and otherwise, on the silver screen. This time, Tallahassee, Fla.-shop The Zimmerman Agency paired former Fallon McElligott partner Pat Burnham with the hotel for a print campaign breaking next month. Burnham, who once said, ‘This will be my last print campaign!’ when he embarked on his current career in commercial production, is shown posed in a director’s chair, bullhorn in hand, as fish swim through an underwater scene. Zimmerman picked up the $750,000 Bel Age account thanks to work the shop had done for the Interstate Hotels management, which owns the Bel Age. Theo Westenberger photographed the campaign.
Copyright Adweek L.P. (1993)