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NEW YORK Crispin Porter + Bogusky’s first work for Burger King since gaining the $300 million account in January shows office workers divvying out BK sandwiches customized to their specifications and brings back the 30-year-old tagline, “Have it your way.”
One spot by the Miami shop, which broke yesterday, shows a group of workers in an office break room passing around BK burgers with various specifications such as “double lettuce.” When they reach a burger that has “no lettuce, extra ketchup, double bacon, double mayo and two extra beef patties,” an employee in a blue shirt proclaims loudly, “Is it mine? ‘Cause I’m the champion?” and struts around the room.
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