Work And Play

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It turns out American workers might actually use instant messaging (IM) to discuss more than Britney Spears’ marital status. A new survey by the Pew Internet & American Life Project suggests that programs like AOL Instant Messenger and Yahoo! Instant Messenger are good for doing actual work, in addition to gossiping (see the chart). The survey found that of the 53 million U.S. adults who use IM, some 11 million (21 percent) indulge in it at work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in