Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human.
Short. In our experience, the average word-of-mouth marketing conversation lasts 32 seconds. You don't need to talk to people for long. You just need to find a way to start the conversation.