Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

How Bissell got moms talking

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Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human.

Short. In our experience, the average word-of-mouth marketing conversation lasts 32 seconds. You don't need to talk to people for long. You just need to find a way to start the conversation.



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