Woody Allen Directs Italian Supermarket Ads

MILAN – Writer/director/actor Woody Allen has completed his fifth commercial for Italy’s largest supermarket chain Coop. The spot tells the story of a young man who escapes the pollution and violence of the modern world by finding sanctuary in a Coop supermarket where he and his family live happily ever after. Ads in the $5-million campaign will break this month.
Copyright Adweek L.P. (1993)