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ATLANTA Fitzgerald + Co. launches its first campaign for Bugaboo Creek Steak House this week since winning the estimated $4 million account in a review last December.
Tagged “More than just great steaks,” the work includes two 60-second radio spots airing on the East Coast and billboards in Atlanta, Boston, Philadelphia, Newark, N.J., and Rochester, N.Y. Print and direct campaigns will launch this summer.
“Gourmet woodsman” Buck Braddock bows in the radio spots, claiming he always takes a compass and skillet into the woods and exhorts lost campers to follow a stream to the nearest Bugaboo Creak Steak House.
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