Woods, Y&R Deliver for Accenture

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NEW YORK Tiger Woods executes in clutch situations in a new global ad campaign for Accenture from WPP Group’s Young & Rubicam.

The effort from the New York shop breaks on Friday and spending for the campaign, which in addition to TV includes print and airport kiosk ads, is estimated at $75-100 million.

Four TV spots for the management consulting company place Woods in his element, making shots on a golf course in what appears to be a major tournament.



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