Woods, Y&R Deliver for Accenture

NEW YORK Tiger Woods executes in clutch situations in a new global ad campaign for Accenture from WPP Group’s Young & Rubicam.

The effort from the New York shop breaks on Friday and spending for the campaign, which in addition to TV includes print and airport kiosk ads, is estimated at $75-100 million.

Four TV spots for the management consulting company place Woods in his element, making shots on a golf course in what appears to be a major tournament.

Woven into the spots, which tout Accenture’s “High Performance Business” strategy, is the theme, “Go on. Be a Tiger.” The tagline, “High performance. Delivered,” is a slight variation of last year’s tag: “Innovation delivered.” Previous ads revolved around the concept that the company both generates and executes ideas.

Although Woods has appeared in ads for many brands, including Buick, American Express, Nike and Rolex, this is the first stab at business-to-business advertising, according to Accenture.

The campaign will run in 27 countries. The TV spots will run on both network and cable, beginning with this weekend’s American Express Championship, which is running on ABC and ESPN. Print ads will appear in newspapers such as the Financial Times and The Wall Street Journal and magazines such as BusinessWeek and The Economist.