Into the Woods

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The weather, normally balmy in Orlando, Fla., has turned cold, with temperatures in the 40s on this overcast March morning. Midway through a Buick Rendezvous shoot with golf star Tiger Woods, McCann-Erickson creative director Tom Parr is hot and sweaty, ready for a shower and a change of clothes. It’s not every day a creative director gets an extreme workout with a professional athlete.

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