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LOS ANGELES Four new spots from independent WongDoody for the Los Angeles Dodgers—all featuring The Bobbles—break after Memorial Day, the agency said.
As part of an eight-spot, summer-long push for the club, WongDoody’s creative team, working under Michael Boychuk, invented a cast of Dodger-blue-blooded bobbleheads through New York production company Czar.Us and a director known as PES. By George Inc. sculpted the dolls’ expressive faces to complement comical dialogue.
“We wanted to make it sort of like a sitcom,” said Boychuk, associate creative director and art director at WongDoody in Los Angeles.
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