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Cable network Fit TV has awarded its estimated $10 million account to WongDoody after a nationwide search.
The Seattle shop prevailed over several other contenders, including California shops J. Walter Thompson, Los Angeles; Wiley & Associates, Westlake Village; House Design & Film, Beverly Hills; Kovel Kresser & Partners, Venice; and PPandG, Santa Monica. New York’s Korey Kay & Partners also competed.
“WongDoody has a lot of TV experience, and they’ve been able to use a great witty and quick creative spin to help sell TV” said Beth Schueler, director of marketing for the Los Angeles-based network.
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