WongDoody Tops Seattle Show

Seattle agency WongDoody’s over-the-top ads for Mexican restaurant chain Azteca took top honors in TV at the third annual Seattle Show.

The three spots were among more than 800 entries submitted by some 170 ad agencies, design firms, freelancers and students.

At the Dec. 5 ceremony at Seattle’s Benaroya Hall, the local ad community also honored Terry Heckler with the 2000 Legacy Award. The veteran adman’s many credits include naming the Starbucks coffee chain and designing its logo. Presenting the award was the chain’s president, Howard Shultz.

Fred Hammerquist, FCB Seattle executive creative director and chair of the awards, said the event reflects the strength of the city’s creative community.

“It’s a real demonstration of why the market is able to keep vibrant global accounts,” said Hammerquist, who has chaired the event all three years. “This is also something that really brings the community together. It is a showcase of the full spectrum of communications, including graphic design.”

In addition to TV, print and radio, categories included “Web: Flash/Shockwave Sites,” student design and “Stationery Systems.” All told, more than 100 works won merit, silver or gold awards.

“In just two years, the Seattle Show has become one of the top competitions in the country,” said Jim Copacino, co-founder of the event and creative director of local shop Copacino. “It shines a bright light on the remarkable and surprising advertising, design and interactive work that’s being created here in Seattle.”

The WongDoody work that was singled out includes one memorable spot in which the daughter in a mock sitcom family is shown after a “freak tortilla press accident.” Clever makeup and special effects make the woman’s face appear to be an oversized tortilla.