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Fox Sports Interactive’s Soccer, Golf Video Games Get a Wild Debut
LOS ANGELES–WongDoody has created a national TV campaign for Fox Sports Interactive, branding the new home video game label and launching its premier products–Fox Sports Soccer ’99 and Fox Sports Golf ’99.
The humorous premise behind the campaign is that playing Fox Sports Interactive games is less destructive than playing ball in the house. Two TV spots make the point by showing just how chaotic the latter can be.
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