Is Nationwide on Their Side? Many Women's Soccer Brands Silent After Abuse Revelations

Sponsors largely struggle with response to misconduct in the NWSL

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An unflinching investigation into the National Women’s Soccer League described it as “a league in which abuse and misconduct—verbal and emotional abuse and sexual misconduct—had become systemic, spanning multiple teams, coaches and victims.”

If your company paid to sponsor that league, how do you respond?

Though a number of brands answered that question to Adweek on Tuesday, just after former U.S. Attorney General Sally Yates revealed her findings about abuse within the NWSL, several others remained silent.

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