Women's History Month Series

In honor of Women’s History Month, Adweek is paying tribute to those who are defying gendered expectations in advertising, marketing and media while shedding light on the harassment, tokenization and perpetual lack of resources that women face in the workplace. From highlighting agencies with untraditional family planning policies to underscoring the damaging effects of exclusionary feminist movements, this series both celebrates progress while underscoring the systems and stereotypes that continue to impede equitable progress.—Emmy LiedermanCheck out all of our Women's History Month coverage here, where we'll be adding new stories frequently throughout the month of March: Publishers Are Getting Organized to Protect Female Reporters from Digital Harassment In response to rising levels of online abuse against women, publishers are rolling out policies designed to protect female journalists. According to an April 2021 report commissioned by UNESCO, nearly three in four female journalists (73%) have experienced online violence, an epidemic of abuse that jeopardizes half of the industry and threatens to silence critical reporting. Many organizations, particularly legacy titles, view digital harassment as the responsibility of the journalist, according to the UNESCO report. Find out how some organizations are putting policies in place. People Trust These Brands More When Women Advertise Them Women have appeared in advertising since the industry’s beginnings. But a new exclusive survey by Engine Insights reveals consumers trust certain products more (and less) when women appear in their ads. Agencies Are Rolling Out More Inclusive Family Planning Policies Media agencies across the ecosystem are expanding family planning policies, and they're much more inclusive than they used to be. These are some of the agencies in the progressive spotlight. A Toast to the Feminine 'Spirit' Three women are making headway in changing the mindset and marketing of female-founded liquor brands. Find out how they're changing the category. Voices of Tomorrow: Creating a More Equitable Working World for Women in Advertising To acknowledge the accomplishments and aspirations of women across the industry, we’ve partnered with equality services company The Female Quotient for a special Voice series called Voices of Tomorrow. Read every installment here. This Woman Is Taking On the 'Dude-Bro' Crypto Space Lindsey McInerney wears many hats. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. But mostly, she’s a technologist. Find out how she's leading the way into the metaverse and beyond. 5 Steps Anyone Can Take to Improve Inclusion in the Workplace For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of our series, these leaders provided practical, actionable measures anyone can take to improve diversity and gender representation in the workplace. Watch now. Celebrating the Most Iconic Women Brand Mascots Some of the first brand mascots were women and were even based on real people, like Sun-Maid’s Lorraine Collett. Despite the updates to their looks and logos, brand mascots are an indelible part of a brand’s identity. Learn more about these iconic mascots here.

Diversity, Equity and Inclusion

Women's History Month Series: Celebrating Progress and Rallying for Change

Highlighting crucial gender issues in advertising, marketing and media

Publishers Are Getting Organized to Protect Female Reporters from Digital Harassment

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Publishers Are Getting Organized to Protect Female Reporters from Digital Harassment

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