Women's Boxing Tags In WWE to Punch Up Interest Ahead of DAZN Bout

Katie Taylor and Amanda Serrano are the best in the sport—but getting fans and advertisers to care is the real fight

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What do you do when you’ve been handed the biggest women’s boxing match in recent history, but don’t have the strongest track record for promoting women’s sports? Tag in someone stronger.

On April 30, sports network DAZN will host the first women’s main event card in Madison Square Garden’s history. Unified lightweight champion Katie Taylor is taking on featherweight champ Amanda Serrano, who joined Manny Pacquiao and Hector “Macho” Camacho as the only fighters to win titles in seven weight classes. 

Depending

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in