Women With a View

This April, Lifetime will rebrand with more original programming that stays true to its mission of embodying the female spirit

As a pioneer in understanding the importance of emotionally connecting to viewers, Lifetime was the first TV network to recognize the power of women, the complexity of their lives and the need to speak to them in different ways through different programming genres. Lifetime has always represented great storytelling. The future of any media brand will rely on content that is compelling, engaging and relatable to audiences.