WoM Spending to Top $1.3 Bil., Per Survey

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BOSTON Spending on word-of-mouth marketing is projected to rise more than 37 percent this year to $1.35 billion and reach $3.7 billion in 2007, according to a report issued today by PQ Media, a research firm in Stamford, Conn.

Driving that growth is the continued consumer shift to alternative media and the need for marketers to improve brand engagement and their returns on investment, according to PQ.

The

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