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Wolf Group has picked up creative duties for Merisant’s Equal brand, following a review, the agency and client said.
“We’re charged with basic ally bringing up the Equal brand [to a higher level],” said Ned Russell, chief operating officer of the New York shop, which is owned by Wolf Group Toronto.
The New York shop bested six other agencies to take the estimated $10 million business, sources said. Contenders were incumbent Young & Rubicam in Chi cago, Publicis in the Midwest and Noble & Associates, both in Chicago, Arnold in St.
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