Wnek Fills No. 2 Position With Three Creatives

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Mark Wnek, in his biggest personnel move since taking the reins of Lowe’s New York creative department in June, has filled his No. 2 post of executive creative director with three creatives who, collectively, represent both traditional and new approaches to building brands.

Joining as co-ecds are the creative director team of copywriter Peter Rosch and art director John Hobbs from Bartle Bogle Hegarty and Fernanda Romano, a former interactive creative director at DM9DDB in São Paolo, Brazil.

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