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In a new campaign launched today, direct-to-consumer personal care brand Glossier has teamed up with several stars of the WNBA to unveil two new products in its Body Hero line: the Exfoliating Bar and Dry-Touch Oil Mist.
The campaign revisits the Body Hero concept that Glossier first developed for the launch of the product line in 2017, which explores “what our bodies do for us, and what we do for them,” wrote Glossier’s svp of marketing Ali Weiss in a blog post.
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